3

Increasing the Informational Content of Reach and Frequency Estimates

Headen, Robert S., Klompmaker, Jay E., Teel, Jesse E.
Journal:
Journal of Advertising
Année:
1976
Langue:
english
Fichier:
PDF, 1.01 MB
english, 1976
4

A Comparative Study of Television Duplication Models

Rust, Roland T., Klompmaker, Jay E., Headen, Robert S.
Journal:
Journal of Advertising
Année:
1981
Langue:
english
Fichier:
PDF, 772 KB
english, 1981
5

A Comparative Study of Television Duplication Models

Roland T. Rust, Jay E. Klompmaker and Robert S. Headen
Journal:
Journal of Advertising
Année:
1981
Langue:
english
Fichier:
PDF, 770 KB
english, 1981
6

Strategic planning for distribution

Bernard J. La Londe, Robert Headen
Journal:
Long Range Planning
Année:
1971
Langue:
english
Fichier:
PDF, 667 KB
english, 1971
8

Predicting Audience Exposure to Spot TV Advertising Schedules

Headen, Robert S., Klompmaker, Jay E., Teel, Jesse E.
Journal:
Journal of Marketing Research
Année:
1977
Langue:
english
Fichier:
PDF, 966 KB
english, 1977
9

Definition and management of the product-market portfolio

Harper W. Boyd, Robert S. Headen
Journal:
Industrial Marketing Management
Année:
1978
Langue:
english
Fichier:
PDF, 1.10 MB
english, 1978
10

Life Insurance Demand and Household Portfolio Behavior: Authors' Reply

Robert S. Headen and J. Finley Lee
Journal:
Journal of Risk and Insurance
Année:
1976
Langue:
english
Fichier:
PDF, 179 KB
english, 1976
11

Life Insurance Demand and Household Portfolio Behavior

Robert S. Headen and J. Finley Lee
Journal:
Journal of Risk and Insurance
Année:
1974
Langue:
english
Fichier:
PDF, 429 KB
english, 1974
15

Analysis of Short-Term TV Advertising Campaigns

Headen, Robert S., Klompmaker, Jay E., Teel, Jesse E.
Journal:
Current Issues and Research in Advertising
Année:
1981
Langue:
english
Fichier:
PDF, 699 KB
english, 1981